Big Brothers Big Sisters of Metropolitan Detroit launches its 6thannual “100 Mentors in 100 Days” campaign with the theme  “Start Something:Engage. Inspire. Invest.” Sponsored by The Coca-Cola Company. The goal of the campaign is to meet the ever growing need for an increased number of mentors, particularly men. The 2k13 campaign also includes a fundraising goal of $60,000. Supporters are asked to become mentors and/or recruit mentors and give dollars to offset costs for our ongoing mentoring programs the first 100 days of the year.

“Big Brothers Big Sisters of Metropolitan Detroit is a dynamic organization making great impact through mentoring in the metro Detroit area,” shared Percy L. Wells, Region Vice President, Public Affairs & Communications. “Coca Cola is committed to making a difference and enhancing the lives of the communities we touch and our support of the “100 Mentors in 100 Days” Campaign is just one example of that.”

The campaign will run from January 1 – April 9, 2013 and is set to launch during National Mentoring Month with a Youth Violence Prevention Summit entitledMentoring and Violence Prevention: What Worksfeaturing Barbara McQuade, U.S. Attorney for the Eastern District of Michigan as the keynote speaker.  Participants include Big Brothers Big Sisters agencies from the I-75 corridor and Lansing.

The campaign includes a multitude of recruitment and awareness activities and events, as well as an E-Giving campaign to engage individuals and community partners in spreading the word and encouraging men to put the MEN back in mentoring. Campaign activities include partnership recruitment activities with local African-American fraternities during Black History Month, March Madness for Mentoring events during March Madness as well as additional corporate and faith-based mentor recruitment throughout the campaign.

“Each January, we celebrate people who volunteer to mentor children for National Mentoring Month.  We strive to kick the year off in a BIG way by providing even more mentors for our young people,” shared BBBSMD, President and CEO, Dara Munson. “This year we are excited to have The Coca-Cola Company on board as a sponsor. This campaign is crucial to bringing new individuals and supporters into the mentoring community to help uplift children and help them achieve their greatness.”

The “100 Mentors in 100 Days” campaign will support the organization via mentors and funds and ultimately, positive outcomes for children. The campaign will culminate in April during Volunteer Appreciation Week where old and new mentors will be celebrated for their commitment to tri-county area youth.

Make sure you visit our Facebook Page and download your own customized Facebook Cover Photo and support our initiative of finding 100 Mentors to match with 100 deserving local youth!

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life.  Donations allow Big Brothers Big Sisters to carefully pair each young person with the right mentor and provide ongoing support and monitoring needed to keep the mentoring match strong so that it can yield the kind of success unique to Big Brothers Big Sisters.  The Big Brothers Big Sisters model is proven to improve mentees' odds for succeeding in school and achieving in life.  Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated.  As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”).  And for thirty-eight years of service locally in the metropolitan Detroit community, Big Brothers Big Sisters maintains a stellar reputation of recruiting exemplary citizens to share positive experiences with metropolitan Detroit youth.  For more information of how to sign up, call 313-309-0500 or visit our website

Start Something- Be a Friend. Be a Mentor. Just be there!!




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